A specially selected group of website publishers who partner with an advertiser to deliver leads or sales and receive a commission based solely on their performance. Here’s a simple example: A shoe company partners with a few highly influential fashion bloggers. The bloggers include ads and links promoting the company’s shoes on their sites. The shoe company pays the bloggers a commission on the sales generated. Affiliate networks offer advertisers “prepackaged” affiliate programs.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.