KB Glossary: ASP

ASP

Application Service Provider – A company that offers organizations access over the Internet to applications and related services that would otherwise have to be located on site at the organization’s premises.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.