The owner of an email list defines the list’s charter and policy (i.e. what the list is about and what are the general rules that all subscribers must accept in order to be subscribed to the list). The list owner is also responsible for administrative matters and for answering questions from the list subscribers.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.