KB Glossary: Open-up rate

Open-up rate

The percentage of recipients who opened their email messages. The open-up rate is often used to measure the success of an email marketing campaign.

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

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