KB Glossary: Call to Action (CTA)

Call to Action (CTA)

What you want your target audience to do after receiving your marketing message. The call to action (CTA) clearly articulates the next step: learn more, contact us, shop now, follow us, sign up. A/B testing offers a great opportunity to experiment with different calls to action and optimize your messages with the CTAs that get the best audience response.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.