KB Glossary: Call to Action (CTA)

Call to Action (CTA)

What you want your target audience to do after receiving your marketing message. The call to action (CTA) clearly articulates the next step: learn more, contact us, shop now, follow us, sign up. A/B testing offers a great opportunity to experiment with different calls to action and optimize your messages with the CTAs that get the best audience response.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Marketing Challenge

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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