Best Practices and Requirements

Last modified: December 29, 2021
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Estimated reading time: 2 min
We have certain requirements all of our users must follow, and recommend some best practices that you can keep your audience well and productive.

Requirements for audiences

As a mail marketing service, we need to be reliable and complaint with all the regulations so we can keep this service running as maximum capacity and reliability. This means we have requirements for your audience that you should be aware of in order to remain compliant with our Terms of Use.

Here are the most crucial requirements for your audience.

Don’t use a third-party list

Third-party lists of email addresses are prohibited under our Terms of Use. This includes purchased or rented lists, and lists scraped from third-party sources including public websites. Your audience should be collected entirely by you.

Get proper permission

You must have your subscribers permission to email to them. So any list you upload to our servers for mass emailing must be build by you and subscribers got informed that you will send emails to them.

Use a primary audience

If you can, it’s best to have one audience that you organize with tags, groups, or segments, rather than maintain multiple audiences in your account. If you have duplicate contacts across audiences, having one audience could save you money. One audience is also easier to manage and keep clean.

Maintain proper permission

For subscribed contacts, permission can go stale if you don’t actively engage with them. If you have subscribers you haven’t engaged with regularly, you may want to reconfirm your contacts to make sure they still want your marketing email. This will help reduce bounced emails and abuse complaints.

Re-engage or unsubscribe inactive subscribers

We strongly recommend that you periodically re-engage inactive subscribed contacts to confirm their interest in your business or product. If your inactive subscribers don’t respond to your re-engagement campaign, it’s best to unsubscribe them.

Allow contacts to update their profiles

If you use SendOffice for email marketing, include an update profile link in your email campaigns so your recipients can update their personal information and subscription preferences. If you use interest groups, your contacts can change groups from their profile.

Consider your opt-in method

You have the option to use a single or double opt-in method for your email marketing. Double opt-in requires people to confirm their signup via email before they’re added to your audience as subscribed contacts. Double opt-in can help ensure your subscribed contacts are interested in your business, and keeps invalid email addresses out of your audience.

In some countries, there are rules to be followed for this and we recommend checking your country of residence for the rules you need to follow.

We also have this article to provide you more information and provide you some links to learn more.

Use reCAPTCHA subscribe confirmation

To prevent fake signups, we add a special reCAPTCHA check to our hosted signup forms that spambots can’t access.

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