Knowledge Base Categories: Tips

This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. Box as well,

The most important thing to remember about your From email address is to make it recognizable. If subscribers see an unfamiliar name on the From

Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t

Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically

There are many different takes on email subject lines and like much of email marketing best practices, you’ll have to trial what works best for your audience.

If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colours, and font sizes. Let the

Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of engaging with

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create

Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your