The window in an email client that allows the user to scan message content without actually clicking on the message. See open rate.
Back to Marketing Glossary | Home
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.
