A free computer program usually made available on the Internet or through user groups.
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
