The portion of the email address that is displayed in most, though not all, email readers in place of, or in addition to, the email address.
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
