A term that refers to the best practices and authentication techniques of mass email communication that improve the likelihood that opt-in email messages are successfully delivered to end recipients instead of being erroneously blocked by ISPs and spam filters.
Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.