KB Glossary: Deliverability

Deliverability

A term that refers to the best practices and authentication techniques of mass email communication that improve the likelihood that opt-in email messages are successfully delivered to end recipients instead of being erroneously blocked by ISPs and spam filters.

Back to Marketing Glossary | Home

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.