KB Glossary: Customer Journey

Customer Journey

Think of a customer journey as a detailed map that shows the full experience a customer has with your business. It lets you see every interaction they have with your company, even before and after they engage. By first understanding the customer journey, it will be easier to define your goals and use our automation tool to create the overall marketing experience you want to provide.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.