KB Glossary: Conversion Rate

Conversion Rate

The percentage of user actions taken after total clicks on a display ad or other digital asset. Your marketing strategy defines your actions, which commonly include clicking on a second link, downloading an asset such as a B2B (business-to-business) white paper, or signing up to receive special retail offers. The formula is: clicks / actions = conversion rate. The higher your conversion, the more successful your campaign.

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Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

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