All the material in an email message except for the codes showing the delivery route and return-path information. Includes all words, images and links.
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There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
