An anti-spam program that evaluates header and content of incoming email messages to determine the probability that it is spam. Bayesian filters assign point values to items that appear frequently in spam, such as the words “money-back guarantee” or “free.” A message that accumulated too many points is either rejected as probable spam or delivered to a junk-mail folder. Aka content-based filter.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
