Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t finish reading the whole email, and then repeated again at the end for those who do read all the way through. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept