Email whose purpose, as a whole or in part, is to sell or advertise a product or service or if its purpose is to persuade users to perform an act, such as to purchase a product or click to a Web site whose contents are designed to sell, advertise or promote.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.