A message to a new subscriber or customer. Welcome emails are a follow-up to a newsletter signup, service subscription, loyalty program, or any initial or next-level interaction with a business. If someone gives you their email, say hello and thank you. Welcome emails give you the opportunity to build relationships, tell brand stories, and, ideally, turn subscribers into customers. They’re a great candidate for marketing automation, especially if sent in a series.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
