KB Glossary: Tracking

Tracking

In an email marketing campaign, measuring behavioral activities such as click-throughs and open-ups.

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

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