KB Glossary: Targeting

Targeting

Using demographics and related information in a customer database to select the most appropriate recipients for a specific email campaign

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

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