Copy that identifies what an email message is about, often designed to entice the recipient into opening the message. The subject line appears first in the recipient’s inbox, often next to the sender’s name or email address. It is repeated in the email message’s header information inside the message.

Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.