KB Glossary: Sponsorship swap

Sponsorship swap

An agreement between email list owners, publishers or advertisers to sponsor each other’s mailings or newsletters for free. See ad swap.

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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