KB Glossary: Sponsorship swap

Sponsorship swap

An agreement between email list owners, publishers or advertisers to sponsor each other’s mailings or newsletters for free. See ad swap.

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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