The process in which an IP address is matched correctly to a domain name, instead of a domain name being matched to an IP address. Reverse DNS is a popular method for catching spammers who use invalid IP addresses. If a spam filter or program can’t match the IP address to the domain name, it can reject the email.
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Advertise Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.