Options a user can set to determine how they want to receive your messages, how they want to be addresses, to which email address message should go and which messages they want to receive from you. The more preferences a user can specify, the more likely you’ll send relevant email.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.