KB Glossary: Pay-Per-Click (PPC)

Pay-Per-Click (PPC)

An online advertising campaign that a company pays for only when users interact with the ads. Instead of paying for your ads to simply show up on a publisher’s website, you pay for user clicks. Pay-per-click (PPC) refers to a type of campaign. Cost per click (CPC) refers to the actual cost: the campaign fee / number of clicks = cost per click. For example, if you pay $1,000 for a campaign that receives 50,000 clicks, your CPC is $0.02.

Back to Marketing Glossary | Home

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.