A meta tag in the HTML code of a web page that tells search engines to disregard the page. On pages such as blog posts that invite user comments, a nofollow link protects you from search engines ranking your page based on user comments you can’t control. Let’s say some users comment on your blog post to promote their own products and stuff your comments with keywords. You can use a nofollow tag to avoid search penalties.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
