KB Glossary: Marketing Research

Marketing Research

Gathering and analyzing information about a market to inform how best to offer a product or service to customers. Marketing research is based on the principles of scientific inquiry and should be objective and systematic. Common methods are focus groups, one-on-one customer interviews, online or telephone customer surveys, and A/B testing different advertising tactics.

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

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If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.

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