KB Glossary: Marketing Automation

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed advertising options and optimize accordingly. Instead of a person (let’s call her “Joan”) having to zig every time a customer zags…Joan can determine the strategy that a marketing automation platform should execute upfront.

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Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.