KB Glossary: LinkedIn Advertising

LinkedIn Advertising

A platform for promoting your company’s products or services on LinkedIn. Several formats are available, including text-only ads, sponsored ads with images and button links, and sponsored InMail communications. The LinkedIn advertising platform allows you to select your target audience based on criteria such as industry, title, and geographic location. It also provides reporting tools for analyzing ad impressions and click-through rate (CTR). A/B tests are part of the package as well.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

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If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.