A platform for promoting your company’s products or services on LinkedIn. Several formats are available, including text-only ads, sponsored ads with images and button links, and sponsored InMail communications. The LinkedIn advertising platform allows you to select your target audience based on criteria such as industry, title, and geographic location. It also provides reporting tools for analyzing ad impressions and click-through rate (CTR). A/B tests are part of the package as well.

The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.