KB Glossary: LinkedIn Advertising

LinkedIn Advertising

A platform for promoting your company’s products or services on LinkedIn. Several formats are available, including text-only ads, sponsored ads with images and button links, and sponsored InMail communications. The LinkedIn advertising platform allows you to select your target audience based on criteria such as industry, title, and geographic location. It also provides reporting tools for analyzing ad impressions and click-through rate (CTR). A/B tests are part of the package as well.

Back to Marketing Glossary | Home

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

Caucasian businessman use of mobile phone for sending audio message in the city of Hong Kong

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Laptop computer with emails list on screen. 3d illustration

3 Quick And Easy Ways To Build A Profitable Opt-In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.