A piece of text or an image on a website that takes you to another web page when you click on it. Hyperlinked text is often blue and underlined, but thanks to CSS, it can appear any way a web designer chooses. Hyperlinks can also link to different areas on the same page (see the jump navigation to the left of this definition), or they can trigger actions with the help of JavaScript (such as launching an overlay screen).

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.