A piece of text or an image on a website that takes you to another web page when you click on it. Hyperlinked text is often blue and underlined, but thanks to CSS, it can appear any way a web designer chooses. Hyperlinks can also link to different areas on the same page (see the jump navigation to the left of this definition), or they can trigger actions with the help of JavaScript (such as launching an overlay screen).

Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.