The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.
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Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
