The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.
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There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
