A new, free email service offered by Google, giving users 1GB of storage space, email search and conversation threading. Gmail also uses technology to add advertisements next to messages containing keywords that match of those advertisers in its AdWords program, a policy that means promotional materials sent by one company could carry text ads of its competitors.
Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.