Whatever appears in the email recipient’s inbox as your visible “from” name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook. Note – this is not the actual “from” contained in the header (see below) and may be different than the email reply address. Easy to fake. Aka Email Friendly Name.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
