Whatever appears in the email recipient’s inbox as your visible “from” name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook. Note – this is not the actual “from” contained in the header (see below) and may be different than the email reply address. Easy to fake. Aka Email Friendly Name.
Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept
