Whatever appears in the email recipient’s inbox as your visible “from” name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook. Note – this is not the actual “from” contained in the header (see below) and may be different than the email reply address. Easy to fake. Aka Email Friendly Name.
Advertise Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.