KB Glossary: False positive

False positive

A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient’s anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate.

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Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.

Confused shocked beautiful young woman looking at tablet computer

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.