KB Glossary: False positive

False positive

A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient’s anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.