KB Glossary: False positive

False positive

A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient’s anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate.

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Caucasian businessman use of mobile phone for sending audio message in the city of Hong Kong

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.