KB Glossary: Facebook Ads Manager

Facebook Ads Manager

Basically, mission control for your Facebook ads. This is the interface where you select your target audience, set your budget, format your ads, and launch them into the world. Facebook Ads Manager collects all of your ads’ performance metrics such as click-through rates, impressions, and engagements. Since Facebook also owns Instagram, this is where you set up and manage Instagram ads.

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marketing manager making marketing distribution channels plan

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