KB Glossary: Facebook Ads Manager

Facebook Ads Manager

Basically, mission control for your Facebook ads. This is the interface where you select your target audience, set your budget, format your ads, and launch them into the world. Facebook Ads Manager collects all of your ads’ performance metrics such as click-through rates, impressions, and engagements. Since Facebook also owns Instagram, this is where you set up and manage Instagram ads.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.