KB Glossary: End User

End User

The person who uses a product or service. If you make T-shirts, a person wearing your shirt is the end user. If you make websites, the person who hires you is your client or customer and the person using the website is the end user. Either way, do your best to avoid referring to people as “users” in your marketing materials. It’s accurate but not ideal.

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Advertise Do not Spam

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Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

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