An email service in which individual members post messages for all group members to read (“many to many.”) In contrast, a newsletter is a “one to many” broadcast, where comments by members or subscribers go only to the message sender. Aka by the trademarked name Listserv.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
