The process of removing identical entries from two or more data sets such as mailing lists. AKA merge/purge. Delivered email:  Number of emails sent minus the number of bounces and filtered messages. A highly inexact number because not all receiving ISPs report accurately on which email didn’t go through and why not.
Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept
