KB Glossary: Database Management System

Database Management System

A database system that provides possibilities for users to connect LISTSERV® to a database back-end and, hence, send out personalized messages to customers, according to their demographic information and preferences.

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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KB Glossary: Database Management System

Database Management System

The 3 Things To Avoid When Emailing Your List

Advertise Do not Spam

Let's Start Building Your Audience

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