A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.

Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.