Aka Test cell or version. A segment of your list that receives different treatment specifically to see how it responds versus the control (regular treatment.)
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
