Aka Test cell or version. A segment of your list that receives different treatment specifically to see how it responds versus the control (regular treatment.)
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Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
