How your customers perceive your products, services, and company. This is ultimately something you can’t control. But the goal of raising awareness of your brand, improving recognition, nurturing favorability, and winning affinity is to grow market share. A solid brand identity and relentless brand management are 2 keys to success.
Advertise Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
