An exchange between two publishers in which each agrees to run the other’s comparably valued ad at no charge. Value is determined by rate card, placement, size of list, quality of list, name brand fame, etc.
Building an Opt-In List, Building Relationships
If you aim for success, you must do everything within your means to achieve that. You just donÃt go on sitting there in your house complaining about not getting as much profit as you expect.
