KB Glossary: Sitelink

Sitelink

An ad extension that places more than 1 link in a paid search ad. For example, beyond your standard ad copy and call to action, you could add a link to your current sales page or your store hours page. Sitelinks are typically free to use. And just like any other pay-per-click (PPC) ad, they don’t incur a charge unless someone clicks on the link.

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