The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.
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Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
