This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. Box as well, and to honour any subscriber’s request to unsubscribe by never emailing them again. Noncompliance with this law can be as high as $300 per email recipient.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
