Legal Obligations in US, Canada and EU
SendOffice is a proponent of explicit prior permission (opt-in) and strongly recommends double opt-in (subscription confirmation), even if this is not required by legislation. For
SendOffice is a proponent of explicit prior permission (opt-in) and strongly recommends double opt-in (subscription confirmation), even if this is not required by legislation. For
Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent, is a necessary foundation for
Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.