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Email Spam Words to Avoid

When writing your email subject lines, you want to avoid: Over-sensationalizing Over-promising Using strange formatting to “stand out” in the

Single Opt-In vs. Double Opt-In

Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.

Levels of Permission

Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent,