KB Glossary: Yahoo Advertising

Yahoo Advertising

Yahoo’s ad platform. Yahoo offers various formats and placements much like other ad networks. Pay-per-click (PPC) ads on appear on its search engine results page (SERP). Display ads are served on its homepage, content portals, and articles pages—and can be re-served to viewers much like Google remarketing ads.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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3 Quick And Easy Ways To Build A Profitable Opt-In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.