Yahoo’s ad platform. Yahoo offers various formats and placements much like other ad networks. Pay-per-click (PPC) ads on appear on its search engine results page (SERP). Display ads are served on its homepage, content portals, and articles pages—and can be re-served to viewers much like Google remarketing ads.

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.