KB Glossary: Yahoo Advertising

Yahoo Advertising

Yahoo’s ad platform. Yahoo offers various formats and placements much like other ad networks. Pay-per-click (PPC) ads on appear on its search engine results page (SERP). Display ads are served on its homepage, content portals, and articles pages—and can be re-served to viewers much like Google remarketing ads.

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Man With Digital Tablet Reading E-Mail Message Online Sitting Outdoor

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