The number of individuals who visited your website in a defined amount of time. This is often compared to visits, which is the number of times your website was accessed during a set period. If 2 people went to your website 10 times in a day, you would have 20 visits and 2 unique visitors. Repeat visits are important because they could be a sign of loyalty or a response to an abandoned cart email.

Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept

